About Future Decoded

Unleashing the power of algorithms on a universe of endless data is a well established topic, but to-date, no-one has really explained how you make the leap from where you are today to build a digital business that embraces the power of data and algorithms at the heart of all that you do.

Future Decoded 2016 at the Excel, London on November 1 and 2, 2016 will be entirely dedicated to showing how any business can become a digital business, highlighting where to start and the challenges that will be faced along with the prizes that might be won from a symbiotic relationship with technology that combines the best of human capacity with the best of digital capability.

Over two days, the event will focus on three key phases, each of which will provide the context to explore and discover significant topics that will equip business leaders with the insight, motivation and skills to build the next generation of their organisation.

  1. Inspiring the Digital Business
  2. Designing the Digital Business
  3. Building the Digital Business

Future Decoded 2016 will showcase the future in a way that will empower you to make the most of the opportunities the future will bring allowing you, your people, your organisation and more broadly, the society we live within, to achieve more.

Highlights from 2015

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10000+ Visitors
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15 Keynotes
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400+ Sessions
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60+ Exhibitors
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42 Partner sponsors
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1232 Devices used
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1800 Twinkling lights
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7706 #FutureDecoded tweets

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Future Decoded 2015 YouTube playlist

Headline sponsors

Award We are delighted to announce that Future Decoded 2014 won Best UK Partner Event at this year's prestigious CRN Awards.
Microsoft thank all our partners and vendors for contributing to this success.

Sponsorship is now full – thank you to all our fantastic sponsors participating in Future Decoded 2015

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Satya Nadella

CEO, Microsoft

Satya Nadella is Chief Executive Officer of Microsoft. Before being named CEO in February 2014, Nadella held leadership roles in both enterprise and consumer...

More about Satya

Satya Nadella is Chief Executive Officer of Microsoft. Before being named CEO in February 2014, Nadella held leadership roles in both enterprise and consumer businesses across the company. Joining Microsoft in 1992, he quickly became known as a leader who could span a breadth of technologies and businesses to transform some of Microsoft’s biggest product offerings.

Most recently, Nadella was executive vice president of Microsoft’s Cloud and Enterprise group. In this role he led the transformation to the cloud infrastructure and services business, which outperformed the market and took share from competition. Previously, Nadella led R&D for the Online Services Division and was vice president of the Microsoft Business Division. Before joining Microsoft, Nadella was a member of the technology staff at Sun Microsystems.

Originally from Hyderabad, India, Nadella lives in Bellevue, Wash. He earned a bachelor’s degree in electrical engineering from Mangalore University, a master’s degree in computer science from the University of Wisconsin – Milwaukee and a master’s degree in business administration from the University of Chicago. He is married and has three children.

Clare Balding

OBE

Clare Balding began her career as an amateur flat jockey, becoming Champion Lady Rider. The transition from competing to presenting began...

More about Clare

Clare Balding began her career as an amateur flat jockey, becoming Champion Lady Rider. The transition from competing to presenting began with her television debut at Royal Ascot. Clare is now an established name in BBC sport, winning several awards for her broadcasting work covering everything from Wimbledon to rugby league.

Whilst racing remains her first love, it was arguably her role presenting coverage of the London 2012 Olympics and Paralympics that propelled her to national treasure status. Continuing to cover as wide a range of sports as possible, Clare is now a regular on the new BT Sports channel as well as anchoring Channel 4 Racing. Away from sport Clare fronts everything from Countryfile to Crufts to Radio 4’s Rambling.

Other credits include appearances on Have I Got News For You, A Question of Sport and Countdown. She has also written regular columns for the Observer and Sunday Telegraph, as well as the Racing Post. After dinner Clare speaks with a wonderfully dry wit about life in the saddle, run-ins with royalty, the dog eats dog world of Crufts and the perils of live television.

Clare’s full speaker profile

Richard Reed

Co-Founder, Innocent

Richard Reed is co-founder of Innocent. Challenging conventional business methods, the company sell over a million drinks each week and hold a 70% share of a growing...

More about Richard

Richard Reed is co-founder of Innocent. Challenging conventional business methods, the company sell over a million drinks each week and hold a 70% share of a growing market. They also set new standards by running everything on green energy and giving 10% of profits to charity.

The initial plan was simple. With £500 of produce, Richard and friends set up a stall at a music festival. Two bins, labelled YES and NO, were placed next to a poster that read ‘Should we give up our day jobs to make smoothies?’ By Sunday evening the YES bin was so full they immediately resigned. Since then the combination of an all-natural product and a slightly anarchic approach has helped Innocent gain huge visibility and respect.

Richard and his team have been voted Ernst & Young Entrepreneurs of the Year, and invited to Downing Street to offer advice on creating the right environment to encourage new businesses. Richard’s business mantra centres on simplicity, caring deeply about the product and the wider picture, involving the workforce, focusing on detail, listening to criticism - and letting image look after itself.

Richard’s full speaker profile

Rt Hon Lord (Sebastian) Coe

KBE

Using his political skills, his strategic know-how and a true passion for sport, Lord Coe won the bid to host the 2012 Olympics in London. Seven years later the Prime Minister thanked him...

More about Lord Coe

Using his political skills, his strategic know-how and a true passion for sport, Lord Coe won the bid to host the 2012 Olympics in London. Seven years later the Prime Minister thanked him for “lifting our hearts” after organising the most successful Games of modern times. After the games Seb served as chairman of the British Olympic Association and is now President Elect of the International Association of Athletics Federations (IAAF). Seb first made his name as one of the greatest athletes of his generation.

He set twelve world records over four distances, achieving four golds and three silver medals in the Olympics and European Championships. He tells the story in his autobiography, Running My Life. Talking about the setbacks as well as victories, he shows how he beat the competition by facing down everything in training: “You don’t become a champion by turning up and hoping to get lucky.”

In speeches Seb takes audiences from his own on-track rivalries to the lessons learned from London - overseeing an enormous infrastructure and logistical exercise in one of the world's great cities. He highlights the need to build a resilient and dependable team, from a variety of backgrounds; to be seen to deliver on your vision (even while under constant scrutiny); and to communicate pre-emptively and leave nothing to chance. Above all, he underlines the age-old proposition that no amount of theorising replaces ‘the genius of hard work’.

Before he took on the Olympic role Seb served as an MP, a Government Whip and Private Secretary to William Hague - which provides a variety of anecdotes and insights. He also set up a chain of health clubs and acted as a global advisor to Nike. As incoming IAAF President, he faces new challenges and controversies with characteristic zeal, intelligence and diplomacy unpinned by his unwavering love of sport.

Seb was made a Life Peer, becoming Lord Coe of Ranmore, and has since been appointed a KBE. He received a BBC Sports Personality Lifetime Achievement Award, and was named ‘Greatest Briton’ in the Morgan Stanley Awards. He also secured the 2017 World Athletics Championships for London. In this case it is only the third largest sporting event on the planet.

Lord Coe's full speaker profile

Martha Lane Fox

Co-Founder, lastminute.com

Martha Lane Fox co-founded Europe’s largest travel and leisure website lastminute.com with Brent Hoberman in 1998, they took it public in 2000 and...

More about Martha

Martha Lane Fox co-founded Europe’s largest travel and leisure website lastminute.com with Brent Hoberman in 1998, they took it public in 2000 and sold it in 2005.

Martha was appointed a crossbench peer in the House of Lords in March 2013. She is currently chair of Go On UK, a coalition of public and private sector partners that are helping millions more people and organisations online.

In March 2014 she was appointed Chancellor of the Open University. Martha co- founded and chairs LuckyVoice, revolutionising the karaoke industry. She chairs MakieLab. She is a Non-Executive Director at Marks & Spencer and the Women’s Prize for Fiction. In 2015 Martha joined the board of the Creative Industries Federation and the Open Data Institute.

In 2007 Martha founded her own charitable foundation Antigone.org.uk and also serves as a Patron of AbilityNet, Reprieve, Camfed and Just for Kids Law. In 2013 Martha was awarded a CBE.

Mike Stone

Chief Digital and Information Officer, UK Ministry of Defence

Mike has been Chief Digital and Information Officer for the UK Ministry of Defence since May 2014. His remit covers all Communication and...

More about Mike

Mike has been Chief Digital and Information Officer for the UK Ministry of Defence since May 2014.

His remit covers all Communication and Information Systems/Services used by Defence Forces globally, whether in the field or in the corporate space. His other responsibilities include being CEO of Information Systems and Services (a 2,500 person, £2bn pa organisation) and Service Information Risk owner.

Prior to this Mike was CEO of Defence Business Services from March 2012-April 2014. DBS provides the entire back office for Defence in the HR, financial and vetting arenas.

In earlier roles, Mike was COO of Mastek, an Indian global solutions provider, President of Service Design for BT Global Services, COO of BT International and CEO of BT Open Access.

Mike began life as an Army Officer and was commissioned into the Duke of Wellington’s Regiment, an Infantry Regiment, in 1976. He retired in 2002 in the rank of Brigadier. His last post was as Army CIO.

Mike enjoys problem-solving on a grand scale and is adept at leading/turning around large-scale transformation, technology and client focused programmes, whilst maintaining strong stakeholder engagement and delivering tangible and quantifiable financial benefits.

Hywel Sloman

IT Director, Arsenal Football Club

Hywel Sloman has been IT Director at Arsenal Football Club since February 2011. He is responsible for all technology for the Club. This includes football operations...

More about Hywel

Hywel Sloman has been IT Director at Arsenal Football Club since February 2011. He is responsible for all technology for the Club. This includes football operations, fan services, ticketing, retail, CRM, stadium management, hospitality management and club-wide functions.

Hywel has driven the technology transformation of the Club since joining Arsenal, overhauling business processes and applications to generate significant commercial growth and improve fan services, while undertaking a three-year infrastructure overhaul.

Prior to joining Arsenal, Hywel worked in professional services at both Deloitte and Accenture, working on major IT projects such as BBC iPlayer.

Craig Kreeger

Chief Executive, Virgin Atlantic

Newly appointed Virgin Atlantic Chief Executive, Craig Kreeger joined the airline in February 2013. He takes the reigns of Sir Richard Branson’s airline after a 27-year career...

More about Craig

Newly appointed Virgin Atlantic Chief Executive, Craig Kreeger joined the airline in February 2013. He takes the reigns of Sir Richard Branson’s airline after a 27-year career at American Airlines (AA). Born in 1959, the native Californian grew up in Sacramento. He studied Economics at the University of California, San Diego and graduated from UCLA with an MBA in 1985.

Kreeger joined AA in 1985 as a Financial Analyst, becoming Managing Director of the division in 1989. Three years later he became MD of the banking division and later went on to hold positions in Corporate Development and Domestic Yield Management. He was promoted to Vice President of Revenue Management in 1995 where he oversaw revenue decisions on over 3000 flights per day. He moved across to Passenger Sales in 1998 and was responsible for generating $10 billion in annual revenue for the airline.

In 2004, Kreeger moved his family to London where he took up the position of Senior Vice President, International. This new role saw him leading on all of AA’s business overseas. From London he oversaw the start-up of operations in China, Russia and India. In August 2010 he relocated back to Dallas and became sVP for Customer Experience. Now responsible for over 25,000 employees; his key achievements included the launch of AA mobile platforms and the creation of social media customer engagement strategy. A year before joining Virgin Atlantic, Kreeger held the role of sVP, Customer – a role which involved overall organisation of 40,000 employees and responsibility for all customer-facing functions worldwide.

Attracted to VA for a number of reasons; Kreeger cites the “fantastic people culture, great customer service and highly aspirational brand qualities” as being his top three. He’s also very clear about the objectives he’s set himself during his time at VA. He intends to start with the airline’s financial performance and returning to profitability. This is coupled with his desire to create and execute long-term plans for a sustainable business. Fundamentally, his aim is to keep staff and customers fully engaged with the brand and continue to grow advocacy.

Chris Bishop

Scientist and Lab Director, Microsoft Research

Chris Bishop is a Distinguished Scientist at Microsoft Research Cambridge, where he leads the Machine Learning and Perception group. He is also Vice President...

More about Chris

Chris will be talking about...

The Road to General Artificial Intelligence
The creation of machines with human-level, or even super-human, intelligence has long been seen as the ultimate ambition of computer science. New developments in machine learning, coupled with exponential growth in both data and processing power, suggest the time may be ripe to take the next steps towards this elusive goal. In this talk I will highlight some recent progress in this field, and offer some speculative thoughts on potential future directions.

About Chris Bishop

Chris Bishop is a Distinguished Scientist at Microsoft Research Cambridge, where he leads the Machine Learning and Perception group. He is also Vice President of the Royal Institution of Great Britain, and Professor of Computer Science at the University of Edinburgh. He is a Fellow of the Royal Academy of Engineering, a Fellow of the Royal Society of Edinburgh, and a Fellow of Darwin College Cambridge. His research interests include machine learning and its applications.

Scott Guthrie

EVP Cloud and Enterprise, Microsoft

As executive vice president of the Microsoft Cloud and Enterprise group, Scott Guthrie is responsible for the company’s cloud infrastructure, server...

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About Scott Guthrie

As executive vice president of the Microsoft Cloud and Enterprise group, Scott Guthrie is responsible for the company’s cloud infrastructure, server, database, CRM, ERP, management and development tools businesses. His engineering team builds Microsoft Azure, Windows Server, SQL Server, Microsoft Dynamics, Active Directory, System Center, Visual Studio and .NET.

Prior to leading the Cloud and Enterprise group, Guthrie helped lead Microsoft Azure, Microsoft’s public cloud platform. Since joining the company in 1997, he has made critical contributions to many of Microsoft’s key cloud, server and development technologies and was one of the original founders of the .NET project. Guthrie graduated with a bachelor’s degree in computer science from Duke University. He lives in Seattle with his wife and two children.

Graham Cluley

Security Analyst, grahamcluley.com

Graham Cluley is an award-winning security blogger, researcher and public speaker. He has been a well-known figure in the computer security industry...

More about Graham

Graham will be talking about...

Why we need a trustworthy internet
We put trust in technology every day – from a simple start-the-day appliance like the coffee machine through to the car, the train, the plane that take us to our destinations and the underlying complex network of systems that deliver life’s essential services like electricity and water. We place trust in technology and we’re right to be concerned if we see things go awry. We're right to whistle-blow and say "Hey! You're not doing that right!" But does that apply at the internet scale? What about concerns about Internet of Things and the potential misuse of data by corporations and governments? Does this draw interest beyond stories about adultery websites being hacked? Security veteran Graham Cluley examines the risks associated with Internet of Things, and the ways in which big data can both make our lives better and be abused, and gives a rallying cry for software engineers to put security and privacy at the very centre of their code.

About Graham Cluley

Graham Cluley is an award-winning security blogger, researcher and public speaker. He has been a well-known figure in the computer security industry since the early 1990s when he worked as a programmer, writing the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows.

Since then he has been employed in senior roles by companies such as Sophos and McAfee.

Graham Cluley has given talks about computer security for some of the world's largest companies, worked with law enforcement agencies on investigations into hacking groups, and regularly appears on TV and radio explaining computer security threats.

Graham Cluley was inducted into the InfoSecurity Europe Hall of Fame in 2011, and was given an honorary mention in the "10 Greatest Britons in IT History" for his contribution as a leading authority in internet security.

David Chappell

Principal, Chappell & Associates

David Chappell is Principal of Chappell & Associates in San Francisco, California. Through his speaking, writing, and consulting, he helps people...

More about David

David will be talking about...

The New Default Platform
The success of cloud computing, the emergence of IoT, and the growing popularity of machine learning all lead to an inescapable conclusion: We’re seeing the rise of a new default platform for IT. In this last keynote of the morning, David Chappell will describe this platform, showing how it encompasses IoT and machine learning and more. He’ll also give you a perspective on what you need to do to thrive in this new era.

Azure and its Competitors: The Big Picture
Public cloud platforms such as Microsoft Azure are an important part of the future. Becoming a major player in this area is essential to Microsoft’s long-term survival. Yet there are plenty of competitors, including Amazon Web Services, Google, and more. How do these alternatives compare to Azure today? And what’s likely to happen going forward? In this session, David Chappell will provide an independent perspective on these topics, illustrating the big picture of how Azure compares with Amazon, Google, IBM, VMware, and others.

About David Chappell

David Chappell is Principal of Chappell & Associates in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology.

David has been the keynote speaker for more than a hundred conferences and events on five continents, and his seminars have been attended by tens of thousands of IT leaders, architects, and developers in fifty countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and many other universities. David has also been a Series Editor for Addison-Wesley and a columnist for several publications. In his consulting practice, he has helped clients such as Hewlett-Packard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, and educate their customers and staff.

David's comments have appeared in The New York Times, CNN.com, and many other publications. Earlier in his career, he wrote networking software, chaired a U.S. national standardization working group, and played keyboards with the Peabody-award-winning Children's Radio Theater. David holds a B.S. in Economics and an M.S. in Computer Science, both from the University of Wisconsin-Madison.

Professor Brian Cox

Physicist

Arguably the UK's best known physicist, Professor Brian Cox's books and TV programmes have been read and watched around the world...

More about Brian

Brian will be talking with Krysta Svore about...

Quantum Computing: Transforming the Digital Age
In 1981, Richard Feynman proposed a device called a “quantum computer” to take advantage of the laws of quantum physics to achieve computational speed-ups over classical methods. Quantum computing promises to revolutionize how we compute. Over the course of three decades, quantum algorithms have been developed that offer fast solutions to problems in a variety of fields including number theory, optimization, chemistry, physics, and materials science. Quantum devices have also significantly advanced such that components of a scalable quantum computer have been demonstrated; the promise of implementing quantum algorithms is in our near future. This session will attempt to reveal some of the mysteries of this disruptive, revolutionary computational paradigm and how it will transform our digital age.

About Brian Cox

Arguably the UK's best known physicist, Professor Brian Cox's books and TV programmes have been read and watched around the world and credited with making science engaging and accessible to millions. With his down-to-earth, likeable enthusiasm, Brian is frequently labelled a 'rock star scientist'. Once the keyboard player for D:Ream, he has come a long way to his position as Professor of Particle Physics at Manchester University and a key part of the ATLAS and the CERN Large Hadron Collider projects.

Brian's blockbuster TV shows include Wonders of the Universe, Wonders of the Solar System and Wonders of Life, each looking at the fundamental science behind everything from stars and planets to atoms and microbiology. He has also presented Stargazing, Space Hoppers, The Big Bang and numerous editions of Horizon.

His books accompanying the Wonders of... series have become huge bestsellers, as did his co-authored title Why Does E=mc2? From speaking at TED in the US to World World Economic Forums in Davos and China, Brian's presentations engage, inform and entertain featuring awe-inspiring images from the depths of the universe as well as his trademark infectious enthusiasm for his subject.

Alongside the story of life, the universe and everything, Brian argues that science can unite the world in an attempt to discover our shared origins. He also explains the work of CERN and their attempts to use cutting-edge technology and engineering to recreate events fractions of a nanosecond after the Big Bang "in the hope of revealing the underlying simplicity of the universe.” An International Fellow of the Explorers Club Brian was awarded the prestigious Lord Kelvin Award for his work in promoting science to all.

When not filming around the world, Brian writes for a range of newspapers and journals and co-hosts Radio 4's Infinite Monkey Cage, the comedy and science programme. He and his friend and co-host Robin Ince examine the big and not-so-big science questions alongside comedians, scientists and celebrities both on air and on tour. Brian also serves as the Royal Society’s Professor for Public Engagement in Science.

Krysta Svore

Senior Researcher, Microsoft Research

Krysta manages the Quantum Architectures and Computation Group (QuArC) at Microsoft Research in Redmond, WA. She is passionate about quantum computation and...

More about Krysta

Krysta will be talking with Brian Cox about...

Quantum Computing: Transforming the Digital Age
In 1981, Richard Feynman proposed a device called a “quantum computer” to take advantage of the laws of quantum physics to achieve computational speed-ups over classical methods. Quantum computing promises to revolutionize how we compute. Over the course of three decades, quantum algorithms have been developed that offer fast solutions to problems in a variety of fields including number theory, optimization, chemistry, physics, and materials science. Quantum devices have also significantly advanced such that components of a scalable quantum computer have been demonstrated; the promise of implementing quantum algorithms is in our near future. This session will attempt to reveal some of the mysteries of this disruptive, revolutionary computational paradigm and how it will transform our digital age.

About Krysta Svore

Krysta manages the Quantum Architectures and Computation Group (QuArC) at Microsoft Research in Redmond, WA. She is passionate about quantum computation and determining how to better solve problems on a quantum computer. Her research focuses on quantum algorithms and how to implement them on a quantum device, from how to code them in a high-level programming language, to how to optimize the resources they require, to how to implement them in hardware.

Her team also works on designing a scalable, fault-tolerant software architecture for translating a high-level quantum program into a low-level, device-specific quantum implementation. She works in collaboration with Microsoft Station Q, Microsoft Research's center for topological quantum computation.

Kevin Ashton

Inventor of the “Internet of Things”

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term “Internet of Things” and co-founded the Auto-ID Center at MIT...

More about Kevin

Kevin will be talking about...

The Internet and Internet of Things
Lots of people are talking about Internet of Things, but do they know what they are talking about? Is it just the latest buzzword, or does it actually mean something? And, if it does mean something, why does it matter? What difference will it make, both for individual developers, and the world at large? Kevin Ashton talks about what Internet of Things is, what it isn’t, and why it is both the future and present of computing.

About Kevin Ashton

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term “Internet of Things,” and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times. He is the author of How To Fly A Horse.

Kevin pioneered the sensor-based technology that powers smart energy grids and advanced metering — the systems at the heart of clean tech today. He even invented the name for this field, “Internet of Things”, which has become one of technology’s hottest ideas. The European Commission, the Chinese government, and the US National Intelligence Council all describe Internet of Things as one of the major technologies of the 21st Century. 2013 is being called “The Year of Internet of Things”.

Kevin has a long history as a tech innovator and as an entrepreneur. His new book, How To Fly A Horse: The Secret History of Creation, Invention, and Discovery is an inspiring and empowering look at behind the scenes of humanity’s greatest creations, revealing the surprising way we make something new.

#FutureDecoded 2016 Day 1 highlights

Twitter

I just watched German be translated in real time into English, French, Chinese and Klingon #FutureDecoded
@katiecollins

Visitors
Twitter

Microsoft seems to be captioning #futuredecoded in real time -- a further sign of its commitment to accessibility that it outlined last week
@katiecollins

Visitors
Twitter

Super excited to see inside this Rolls Royce engine using a #HoloLens at #FutureDecoded ! @msdevUK @FutureDecoded
@lafussell

Visitors
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We want to turn disruption into opportunity – Microsoft UK CEO Cindy Rose #FutureDecoded
@laurajbouchard

Visitors
Twitter

#FutureEngineer #WomeninEngineering at #FutureDecoded firing @BLOODHOUND_SSC rocket cars in the centre of London
@natashaallden

Visitors
Twitter

Cyber Phil speaking the language of #FutureDecoded - unicorns, virtual reality, wearable tech
@jessicaelgot

Visitors
Twitter

Fascinating talk from @TheRAC_UK on #cloud transforming customer experience #FutureDecoded
@donnamcgrory

Visitors
Twitter

Great skype translator demo at #FutureDecoded , translating into 4 languages through smart phones, amazing!
@GlennWoolaghan

Visitors
Twitter

@msdevUK We are beyond giddy about #HoloLens at #FutureDecoded, it's Disneyland for devs and this is Space Mountain!!!
@RebeccaStockda3

Visitors
Twitter

Great day at @Microsoft's #FutureDecoded with @tech_record Thanks to @GCI_Com, I *finally* got the chance to try out the @HoloLens! Amazing!
@Timothy_Grayson

Visitors

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